80% of first sexual experiences happen under the influence. That means less arousal, less functionality and in some cases, a lack of consent. That’s why we had the nation's #1 craft non-alcoholic beer offer up The Sober Sexperience. ​

*yes, this is real client work.

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Keynesian Economics The Times

Tinder Extension

Sober profiles on dating apps get a fraction of the engagement of their boozy counterparts. To even the score, WellBeing offered users of Tinder free boosts if they used "sober" language in their profile.

Experiential Event

to spread the word, we threw a sober sex bash dubbed ‘the sober sexperience’ in downtown minneapolis. the event had music, burlesque, drag, sex therapists, and toys. a splendidly sober, sex-positive affair.

on-premise coasters

The Kamasober

Our on-premise sober sex guide instructed bar-goers on the benefits of sober hookups.