To help young city dwellers traverse their concrete jungle in their own way, AAA will introduce AAA City Pass. A new plan that gives drivers basic roadside assistance, as well as discounted rideshare rides, and public transportation throughout the city. All accessible through the AAA app.
AD: Kate Gardner



Bird Scooter Partnership (OOH)
OOH
Social
Bar Crawl Activation
Unlike typical bar crawls, where the bars are all on the same street, AAA will set up bars with discounted drinks scattered throughout the city, encouraging people to take transportation to get there.
Everyone who signs up for the bar crawl will get access to AAA City Pass for the night.